ARTIST STATEMENT
I recall having to present my grad thesis to my graphic design mentors, and for some odd reason, I kept repeating the word 'simple' and it was one of my mentors, David Wolske, who advised me to look up the word 'simplicity as it had different meanings. This project has no relation to that incident whatsoever, but I wanted to bring up how I first learned the new word and came up with the title of this series.
Looking back at my project, I realized that my work became predictable, so I decided to go back to the basics which allowed me to explore simple layouts, allowing the composition to speak for itself. I tried to be meticulous in my work - I would pick a random word and start conceptualizing how they can react, then activate the space in an organized chaotic manner.
Sounds simple, right?
