Free to Flourish is a nonprofit organization based in Atlanta, Georgia, created for women who desire to lead purposeful lives. The programs and events are designed to give women the space to dream and grow. I was given the opportunity to help modify their branding identity. Below you will see the logo transformation. As we went through all the design concepts, we decided to stick to a natural hand lettering double "F," and used an hibiscus color - we wanted to allow the clients to feel that this is a safe domain for them to grow, and understand that they have the full support they needed.
Title: Free to Flourish | Creative Direction: Tiffany Ignalaga