TWINGENUITY is a campaign I designed to promote twin studies and research. My goal is to disseminate information about the twin studies and how twins and non-twins can benefit in the research - it would aid researchers in looking for cures for cancer, autism and other mental disorders. This project was intended to be showcased in a twin convention.
How can a campaign be designed to promote the twin studies research, in the context of a twin convention? I decided to interview a group of students that partook the studies and wanted to get to know about their insights about the research. I've created a slipcase each containing a box that will each have an informative brochure, a game poster, a sticker and a micro game. The posters are summarized from the booklet, and stickers are handed out to the spectators. The micro game is a memory game that resembles what my twin sister and I played when we both were test subjects for a twin study research at the University of Chicago.
"Graphic Designer, Tiffany Joy Ignalaga, is of a Filipino descent and was raised in Bahrain. This cultural diversity and identity infuses her work that is largely research based... such a center would focus on separation anxiety as wells as diseases ad anxiety disorders. A twin herself, Ignalaga's research is buoyed by personal experience and her close relationship with her sister." - Katie Geha, Director of Dodd Galleries at the Lamar Dodd School of Arts, University of Georgia, Athens, GA.